Involvement with the Internet
The scale uses four, seven-point Likert-type items to measure a person’s belief that he/she has greater experience with, interest in, and usage of the internet than most people.
View ArticleCo-Production Enjoyment
The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.
View ArticleInterestingness of the Ad
With three, seven-point Likert-type items, the scale measures not only the degree to which a person considers a particular advertisement to be interesting but that he/she was involved in it.
View ArticleTask Enjoyment
The scale uses three, seven-point items to measure the degree to which a person believes a particular task in which he/she has participated was fun and interesting.
View ArticleTask Enjoyment
How much a person enjoyed a particular activity is measured with five, seven-point uni-polar items.
View ArticleProgram Engagement
How much a person attentively watched a television program and considered it to be fascinating is measured in the scale with three, seven-point Likert-type items.
View ArticleConversational Value
The degree to which a consumer not only believes that an object or experience is a good topic of conversation but also desires to talk to others about it is measured with five, seven-point Likert-t
View ArticleInvolvement in the Study
How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.
View ArticleAttitude Toward Commercials (Negative)
Using three, four-point items, the scale measures how often a person has negative thoughts about commercials. The scale was made for use by children.
View ArticleInterest in the Object’s Creation Story
How much a person believes that the story behind the creation of a particular object is witty and likeable is measured with three, seven-point items.
View ArticleConnectedness with an Individual
How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.
View ArticleEnjoyment
The degree to which a person considers something to have been interesting and fun is measured with three items.
View ArticleAppeal of Images in the Website
Composed of five, seven-point Likert-type items, the scale measures the extent to which images seen at a particular website are believed to be appropriate and exciting.
View ArticleBrand Interest
How much a particular brand is considered to be exciting and something the person wants to know more about is measured with four, seven-point Likert-type items.
View ArticleProduct Purchase Interest
A consumer’s desire to try a particular product and know where it is available is measured with three, seven-point Likert items.
View ArticleUsefulness of the Employee’s Information
With three items, the scale measures how much a customer in a store learned information, primarily from an employee, that was relevant.
View ArticleProduct Purchase Interest
A consumer’s willingness to consider buying a particular product and recommending it to others is measured in this scale with three, nine-point items. Given the phrasing of one of the i
View ArticleAd Motivated Travel Interest
The scale uses five, five-point Likert-type items to measure the extent to which a particular advertisement has motivated a person to gather more information about traveling to a particular destina
View ArticleProduct Purchase Interest
Three, five-point Likert-type items are used to measure a person’s interest in trying a particular product and could imagine buying it.
View ArticleAttitude Toward the Imagination Experience
How much a person was interested in and experienced fun with a particular imagined activity is measured with three, seven-point items.
View Article
